Tuesday, May 29, 2012

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Father's Day Sale at Basspro.com

Father's Day Sale at Basspro.com

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Get a Samsung Transform™ Ultra for FREE when you open a new line of service on sprint.com. Plus, get free shipping. Restrictions apply.

Personal Care Shop

Personal Care Shop

In-Store Photo Gifts - Order Online, Pick Up Same Day

In-Store Photo Gifts - Order Online, Pick Up Same Day

Monday, May 28, 2012

How To Get Customers For Your New Business

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How To Get Customers For Your New Business

Starting up a new business is one of the hardest things that anyone can do, especially these days with so much financial instability around. Having said that it is also one of the most exciting and enjoyable experiences to build up something from scratch and to watch it flourish. So what do you need to do to make sure that you don't fall into the statistics of failed start-ups? Well it's simple, assuming you already have everything you need to provide your service successfully then the most important thing you will need is customers (that one's a bit obvious). So here are some things you can do to get people in through your door, visits to your website, sign-ups or whatever your end goal is.



Know Your Market



It is important that you are aware who your target market is and so before you do anything else you should perform some market research. This market research will show you just who will be interested in your service or product, what kind of competition you will face and most importantly whether there is a space for you in the market. Once you know who to target then you can begin to work out how to advertise your business to that market and kick start your marketing campaign.



Create Brand Awareness



It is important that you create a brand awareness that helps people to recognise your company and associate you with whatever industry you are working within. A great way to do this is to create an eye catching logo and company slogan that will feature in all of your promotional material and advertising campaigns. In time hopefully consumers will come to recognise your logo and associate it with quality and professionalism. That's why most of us by Coca Cola instead of the non-brand cola from the supermarket.



Grab The Communities Attention



Public relations is an important part of raising awareness of your business. If nobody knows that your business is out there then how will they get to use it? A great way to generate a buzz around your new business is to have an event or exhibition where you can meet the local community, other businesses and you should also invite the local press. An event is the perfect opportunity to promote your brand so you should have pull up banners and promotional material. You can find cheap banners online and it's well worth the investment.



After those steps you should begin to see interest around your new business grow so get ready to be busy.


-- Sam Qam is a small business owner. He had an event to launch his business for which he bought cheap banners online. His use of pull up banners and promotional material helped raise awareness of his brand. Source: http://www.articletrader.com

Wednesday, May 16, 2012

Reference Checks - How Small Businesses Can Get To The Truth

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Reference Checks - How Small Businesses Can Get To The Truth

Although not exclusively a problem experienced by small businesses, carrying out effective reference checks is often an area which is overlooked or ignored. In part this is due to a lack of resources, although there is much evidence to suggest that many small businesses are genuinely unaware of the danger of not carrying out full and effective reference checking.

Of course, references aren't the only factor upon which a decision is made regarding the potential employment of a candidate, but they can reveal a good deal. However, it's not so much what a referee can provide in terms of information, advice, recommendations or concerns, it's what isn't said or revealed.

This may well be down to a referee feeling obligated to withhold certain potentially damaging information if it cannot be incontrovertibly backed up by evidence in case action is taken against them, but this isn't the only reason why crucial information may be withheld from a potential future employer.

A worrying percentage of employers surveyed said that they had discovered evidence which suggested or confirmed that reference checks had revealed that the referee in question was not the candidate's employer at all. In most cases the referee was only a colleague and friend of the candidate, who clearly had no authority in providing a reference. In other cases false employment records and references have been discovered to lead to friends and family members of the candidate.

But for many small businesses who simply don't have the resources to fully investigate a referee it can be very difficult to know whether the information received can be trusted. After all, if the candidate lies about their referee, what information are they trying to hide, and what other falsities may be included on their CV and application?

Of course, one basic piece of advice is to completely ignore the contact details on the CV. Instead, look up the publicly advertised contact number of the business or organisation, and ask to speak to the employer of the candidate in question in order to request a reference. This little tactic can often reveal incorrect information, which may immediately result in the application being binned.

But another piece of advice is to have reference checks carried out by an independent agency which specialises in carrying out employment screening. In the first stage these pre employment screening agencies are able to help advise on the level and depth of background checking necessary for the position being applied for. They are then able to use their extensive knowledge, resources and contact network to verify the referee and the reference, as well as carrying out a range of other security and background checks if appropriate. In this way potentially serious and costly mistakes can be avoided, helping to safeguard the business from fraud and other damaging consequences. -- If you're a small business owner or employer and need an agency to carry out comprehensive reference checks then visit CV Insight. They're a UK based agency which offers a range of affordable employment screening solutions. Source: http://www.articletrader.com

Wednesday, May 9, 2012

SEO