Sunday, August 7, 2011
The NPD Group
The NPD Group, founded in 1967, is the leading global provider of integral market research data to Fortune 500 companies in a wide range of industries. Our research is an essential component in the strategic planning of over 1,700 manufacturers and retailers, and our insight into the marketplace enables them to make fact-based, profitable business decisions.
NPD utilizes two types of information in order to provide our clients with a comprehensive view of the marketplace -- point-of-sale (POS) data directly from retailers, and consumer data from members of the NPD Research team. POS data tells us what people are buying, and your survey input fills in the who, what, where and why. Combined, they provide NPD's clients with an unparalleled understanding of how to best succeed in a turbulent economy.
How do you fit in?
As a member of our online research community, you'll make a difference by completing quick, fun surveys about the products you buy, services you use, stores you shop in, and much more. We'll merge your opinions with those of other panelists, and your combined input often reaches the desks of Fortune 500 executives and is regularly quotes by major media outlets.
NPD covers a wide range of industries, so whether you're interested in green technology or green beans, video games or vacuums, we're interested in what you think. Your opinions matter, and taking part in our research is the best way to make sure you're heard!
Here's a look at the 18 industries NPD actively monitors:
Food and Beverage