Saturday, July 30, 2011

How To Get Your Trade Show Exhibit Noticed

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How To Get Your Trade Show Exhibit Noticed
By Chris A. Hamen


The goal of any business event is to get noticed, but that can be difficult. Use these tips to make sure your trade show installation is one that attendees flock to and you'll leave with a sense of accomplishment and more new business than you can handle.

Plan Early And Ask For A Premium Spot

There's a secret many event planners don't like to tell attendees, and that is that everything is up for negotiation. They may say that trade show exhibit placement is a on a first come, first served basis, but in many cases that's just not true. Savvy companies negotiate with event planners to make sure they get a premium place to put their trade show booth. You may think that it's important to be right in the middle of the action, but placing your display in the most travelled section may work against you. If people are constantly rushing past your trade show exhibit, they won't feel like they can see what's going on, much less stop and talk to your sales personnel. Instead, choose a location that's a bit off the beaten path (but not tucked way in the back) and you'll have more quality interactions with potential customers.

Use A Trade Show Installation That's Open And Inviting

Location isn't the only important factor. If your trade show installation is small, cramped and dim, visitors won't want to stop by to see what you offer. Instead, use a design that's open, inviting and well lit and gives attendees the chance to walk around the elements of your design. For instance, if you're using double-sided banner stands with your trade show booth, make sure visitors can actually walk around all sides to see everything properly.

Send Out Pre-Registration Forms To Local Attendees

Getting people to your booth can be easy, especially if you send out a pre-registration form. Customers can fill out the form with their contact information such as name, email, phone and company. This works even better if visitors can return the form to be entered to win a prize. Big prizes such as small tablet computers, cash or gift cards work well, but if your budget doesn't have room for expensive giveaways, offering a free product or service works well too.

Try To Get On The Presentation Schedule

Event presenters automatically have credibility, so if possible, ask the event organizers if you can give a small presentation to the entire audience. This is a great opportunity, so it's important to remember that you should not expect to sell your company, your products or your service. Instead, create a presentation that the general audience will find useful and keep the selling to a minimum. Your company's name and credentials will be included in the event literature and customers will seek out your trade show booth afterwards if you've presented a thoughtful lecture.

It's said the squeaky wheel gets the grease and these tips can help your company get noticed. Whether you're attending your first corporate event or your 20th, it's important to stand out from the crowd.

Chris Harmen is a writer for Xtreme Xhibits, a company that helps customers with San Antonio trade show installation. Skyline can create a trade show exhibit in San Antonio for every customer.

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